Episode 68 – Making It in the Art World by Brainard Carey / Why Is This Book Different

Why Is This Book Different?

There is a lot of business advice for artists in book form and on the web and in blogs and teleseminars, but most artists want more than a beginning-level business course. In fact, as creative individuals, artists do not generally want a business plan; they just want to keep making art.

But what if you could create a way of working with money that was as creative as making your art?

In this book, I am exploring different ways that artists have used to sell their work and manage their careers, often in very creative ways and on their own terms.

This is a book about the art world and how a portion of it works. This book is meant for the artist as well as the creative person who has yearnings that are not yet defined but tend to the art world. It is also for conceptual artists as well as Sunday painters, because what we are talking about in this book is how to organize and run your life on art.

There are other books on marketing your art or promoting yourself, and this one too will cover that, but this book will also be a guide you write in, and by the end of the book, you will have a personal plan of actions and ideas to make life in the arts a little easier and a little more profitable. In many cases, traditional marketing techniques do not work for the arts, so you will learn about what innovative artists have done that will open a door for you to begin creating your own form of marketing.

How Teachers and Students Can Use This Book

You can use this book in several ways. I think the best way is to read it from front to back and fill out all the workbook pages. If you are doing this alone, you can go to the website for more support and can also download the workbook from there if you don’t want to write in this book (http://www.yourartmentor.com/ workbook.pdf). If you are using this book to teach a class on professional development for artists, or might teach a class in the future on this, there are a few things to consider.

Time is always the problem when it comes to creating and making plans succeed. The teacher, just like the student, often does not have “enough time” to complete the workbook, but the real problem is time management, and that is about changing your behavior.

That means to make this book work for both student and teacher or an independent artist, a time structure must first be adopted that can be achieved. Perhaps thirty minutes, five days a week at first, or less even, and soon many things will blossom. But this is the golden key: truly, it is “time management” in small letters, as boring as it may seem, that will unlock possibilities for you that you can only dream of.

Therefore, if the workbook portion is to have its greatest effect, the person must commit to a time frame and schedule so that their efforts will not be in vain.

Some of the greatest obstacles the teacher may find are psychological issues, such as fear, shyness, or a self-destructive attitude. The teacher should examine themselves as they do the workbook and complete it as well, which will aid in under- standing what the student’s struggle is. As a teacher, you also have your own struggles, and this book will help you and make it easier to identify with the students.

The student or artist doing this workbook alone must be brave and must make a commitment to finishing it, using the resources at the beginning to battle hesitation and fear of any kind, which are in the first pages of the workbook. In essence, sign the contract with yourself!

Another way to use this book is to form a group. For artists, this is a great form of support. Make a group and read the book and do the workbook together. You can also host your own seminar on the book using the online presentation tools I mention in chapter 3 so that you can stimulate a group of artists and educators to help themselves understand what it means to create a career strategy in the arts.

To learn more about Brainard Carey and his services for artists, or to take a class from him, click here.  To join one of his free weekly webinars, click here. To download the workbook mentioned in this series, click here.


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