Selling Art Online
There is an artist called The Me Nobody Knows or TMNK who sells his painting on the streets of the city and also on the Internet. He is always near his paintings and has made his living by selling work that is generally under $500, but sometimes more. He is also actively selling his work on eBay, and there, he shows images of himself selling work on the street, and the fact that he is auctioning his own work on eBay makes sense in this context. He is an outsider, generating his own sales on his own terms, and we buy it because it is working and he is a professional. What makes him professional is his consistency. He continues to exhibit his work, and has built a website that promotes his paintings and prints and drives people to eBay. The mystique that he cultivates is that he is a nobody and makes his art in relative obscurity. Of course, he has become just the opposite, but by building that mystique—of a nobody—he is able to play the card of the artist cliché and lead others to believe that he labors in obscurity, which helps to sell his work to the public.
Another example is Abbey Ryan, an artist who sells a painting a day on eBay and earns almost $100,000 a year from it. She has a blog, a website, and has created a way to remain in the studio all day and make a living at it. She was written about in business blogger Seth Godin’s book Linchpin as an example of a businesswoman cutting out the middleman and bringing her work straight to market.
To learn more about Brainard Carey and his services for artists, or to take a class from him, click here. To join one of his free weekly webinars, click here. To download the workbook mentioned in this series, click here.