Is This Book for You?
If you are a serious artist in midcareer, or just thinking about taking a first professional step in the arts, this book will help you identify which market in the art world might suit you best. It will also explain how to reach it, with a focus on social media strategies.
Traditional and Nontraditional Markets
This book will discuss traditional markets and exhibition opportunities such as art fairs, art consultants, galleries, and museums, but the emphasis is on the Internet and using new social media tools to network and get exposure for your art. For the reader who already uses Facebook, Twitter, Instagram, or Google Plus: this book will help you to turn that knowledge into a directed, easy-to-manage, and savvy campaign. And for the reader who is reluctant to use Facebook and Twitter, this book can serve as a beginning course to help you familiarize yourself with these platforms and come to enjoy them at your own pace.
Where You Fit In
If you are a painter, sculptor, or conceptual artist, you will benefit from this book’s lessons on how to use the Internet to advance your career. You will hear stories of artists who have had success in selling their work on their own terms, without compromising in any way. You can choose which story or combination thereof fits you. If something clicks and one of these stories shows you a career path you’d like to emulate, then the remainder of the book will fill you in on the details. In the following chapters, the method you choose will be broken down into steps which you will use specific tools to complete. There is much devoted to Internet strategies, for the beginner as well as for the advanced user. I will also discuss other non-digital methods, such as new satellite art fairs around big ones, and making your own pop-up shows to selling on the street. The Internet is truly the new territory, through which you can access billions of viewers. Even in the midst of economic crisis, there is a growing online market for art. It is a new territory because the Internet is vast and growing with more viewers all the time. In Asia alone there is over 900 million online, and in Europe, there is 500 million and in North America, almost 300 million as of 2012.
Artists living in the new millennium must create new models for exhibitions and sales. They must also be aware of new modes for reaching an audience, including social networking, the latest online platforms, and mobile phone apps. How we share visual information is radically shifting, and artists can use all these new tools.
To learn more about Brainard Carey and his services for artists, or to take a class from him, click here. To join one of his free weekly webinars, click here. To download the workbook mentioned in this series, click here.