The problem for many is how to manage all that information. Which news source do you read, which blog do you read, and where do you see art? Where do you read reviews about art? Rather than get overwhelmed or remove yourself from civilization—which now means being connected to the Internet—we must all organize ourselves so we can manage our careers efficiently without getting too busy or spending valuable studio time in front of the computer. If you followed all the tools and techniques in this book, and carried them all out with a passion, you could limit yourself to as little as thirty minutes a day online. If you wanted to do more, you could spend up to two hours online developing your career. Either way, I am not asking you to spend more time on the computer; I am trying to get you to spend less time in front of a screen by making the time you are there as efficient as possible.
In chapter 6 I tell the story of an artist who sells all her work on eBay. She makes a full-time living at it with a six-figure income. She spends about two to three hours a day on eBay, blogging, and posting her latest work. As of this writing, she has become so successful after about three years of hard work that her art is now sold by other sources, like a gallery that saw her selling art online and made her a deal of some kind. You see, it is not just about you sharing and selling directly, it is about you becoming known as a successful artist, or as an artist with great work; then other people will make you offers that you may not have expected. There are stories of many bloggers getting a book deal based on the writing they are doing daily. In fact, the way I started publishing was not by submitting a book proposal to a publisher. It was the publisher that called me, because he saw my newsletter, or a friend of his saw my newsletter and suggested he contact me. That happened within less than a year of starting a newsletter, and it led to four book contracts.
Things tend to snowball once there is momentum. In 2011, I was writing books like this one and two others as well. I also created an Internet project on kickstarter.com and I raised thousands for an art project I was doing. But that online art project led to many more things. I was invited to have a show with my wife in New York, and I was invited to a biennial in Europe (all expenses paid)—and more opportunities kept coming! I have been at it for many years as an artist, but the reason that 2011 was such a big year for me was also because I was firing on all cylinders, I was organized, and I was using all of the social media tools available, from managing my mailing lists, to Facebook, Twitter, and blogs. In this book I will tell you how to efficiently utilize all those tools and customize them for yourself to fit your pace, your goals, and to make your life easier and more productive with the least effort. I welcome your comments and suggestions because they are the basis of much of the information in here. I write a newsletter— which I encourage you to subscribe to—and in it I update all the information that I talk about in this book. In fact, in chapter 2, I base my writing on an answer to a letter from an artist. My website is yourartmentor.com.
To learn more about Brainard Carey and his services for artists, or to take a class from him, click here. To join one of his free weekly webinars, click here. To download the workbook mentioned in this series, click here.