Episode 177 – New Markets for Artists / Prospering in the New Marketplace

Chapter 1

Prospering in the New Marketplace

Before this book entered production, the editor asked me to include more stories in the first chapter showing how specific artists used a social networking tool like Facebook to their advantage. A few short examples of what artists have done for their careers through Facebook are outlined here so you can see how it might work for you. To research these stories, I posted a paragraph on my Facebook and Google Plus accounts asking if artist friends had stories to tell about social media tools and connections helping their art career. I got many responses from friends. Here are a few I think worth sharing.

The Jerry Saltz Page Phenomenon

On Facebook, there is a well-known New York art critic, Jerry Saltz, who has a page that anyone can read. It is a place where hundreds of artists debate and meet each other. The friend limit has already been reached on that page, but Saltz is also on Twitter and other media, and he frequently deletes massive amounts of friends to make room for new ones!

P. Elaine Sharpe

P. Elaine Sharpe is an artist from Toronto, Canada, who frequents the page and often makes comments that are interesting enough to generate more debate and sometimes responses from the critic himself. Occasionally, comments turn into offline exchanges that can become very real. In 2011, Savannah Spirit, a curator who met Sharpe through Jerry Saltz’s Facebook page, put some of Sharpe’s work in a show called Hotter Than July, in NYC. That show got press, and was listed as a “Critics Pick” in New York Magazine as a show to see. The critic, of course, was Jerry Saltz. His use of Facebook is better than most, because as a writer he creates wonderful short phrases, often misspelled, seemingly in a rush, that are engaging, charming, vulgar, and thoughtful, and that generate tons of responses. He is truly communicating with his audience, as opposed to just making announcements about his latest interests.

To learn more about Brainard Carey and his services for artists, or to take a class from him, click here.  To join one of his free weekly webinars, click here. To download the workbook mentioned in this series, click here.


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