You have probably heard about “website ranking,” which determines how likely it is for your art website to come up in online search results. Those rankings are determined in part by how often the content changes on your website— that is, how often you put up new images. If you don’t make those updates every day, your website will not be ranked very high.
But do not fear; it is still valuable to have a website, and I’ll explain why. If you have a website already there is really only one thing you need to do at the moment, and that is to make a link on the first page of your website to your Facebook and Twitter accounts (more on those in a bit). You may decide to change your website at a later date, but for now, let’s keep it simple; just leave it as it is but add links to get people to go to your Facebook page and Twitter account. Your webmaster can easily do that for you once you have set up accounts, or you can try to do it yourself.
To learn more about Brainard Carey and his services for artists, or to take a class from him, click here. To join one of his free weekly webinars, click here. To download the workbook mentioned in this series, click here.