The Community and Reposting
If you want to be noticed and talked about in the Facebook community, then remember to talk more about the community itself. That means spending approximately ten minutes every day looking at the home page or news feed on your Facebook page. It refreshes constantly, so what you see there will always be the latest news, which on Facebook amounts to what people have posted within the last hour or day. Look over it with genuine interest and thought and check off things you like by clicking the word “like” next to the post. If there is a comment or a statement about something, consider writing back a thought or even a nod of agreement and support. If you don’t like to write, consider this good practice. You don’t have to write very much, and you will gradually get better and better at making comments and clicking off the things you like. Doing just this for ten minutes a day on weekdays can really make a difference. You will start to see yourself as in dialogue with the community. Your comments don’t have to be meaningless or trivial, although they can be. You will find that many people are talking about politics. There are always issues and news stories that get people talking and commenting. You can repost or post a link to a news story that you find interesting.
The Ratio to Observe
The ratio of how much time you spend commenting on the news feed to the time you spend talking about yourself or your art should be four to one. This means that for about every eighty minutes you spend commenting on other people’s thoughts and pictures on Facebook, you should spend twenty minutes posting your own content. Or it could be eight seconds and two seconds! I suggest you spend ten minutes a day, every weekday commenting on the news feed, you could then devote a few minutes to posting your own photos or talking about a show you’re having.
This ratio is important because you can use it to determine how you are contributing. This is really the whole concept behind social media, and it is often misunderstood. When you post a photograph of your art on your Facebook wall, which I will explain how to do in just a moment, you will most likely get a comment. When you do, you will make a mental note of who made that comment and you will probably look at their page as well. You might even comment back—not because you have to, but because it is human nature to reciprocate, especially when we’re paid a compliment. So take part in the community, comment on other people’s art and their status updates, and they will comment on yours in turn. The more sincere and in depth your comments are, the more you will receive the same back.
To learn more about Brainard Carey and his services for artists, or to take a class from him, click here. To join one of his free weekly webinars, click here. To download the workbook mentioned in this series, click here.