Continued from last episode…
How was I finding the friends I needed for my zombie army? I was looking for other artists, curators, and people who liked the arts. I started looking at the Facebook pages of people and organizations in the art world, including critics, well-known artists, and galleries and museums. I would then look through their friends and click on the “add friend” button, thinking that those people might have interests similar to mine. If you look at someone’s wall and you like the comments that someone else is making, friend them. That’s what I did, and before long I had an entire army of zombies!
Facebook is designed to make you want to connect with other people and make more friends. However, Facebook discourages random friend adding because they want to generate real conversations rather than meaningless lists of friends for gaming purposes. If you add too many friends in a day, Facebook will send you a warning. If you continue to add friends, Facebook will turn off your account and tell you that you broke the rules. I know because it happened to me. You can either start another account at that point or you can appeal, which is what I did. I searched, “What to do when your Facebook account is shut off” online, and I found an email address to which to write an appeal letter. I simply wrote that letter and my account was restored.
The rule-makers at Facebook are really not after individuals who are adding too many friends; they’re after bots, which are automated programs that create Facebook accounts and automatically generate friends. Why do bots exist, you ask? Because having a lot of friends actually translates into real value. If you are an artist for example, having many friends is valuable because a lot more people will be seeing your art, and they are potential customers or partners of some kind. If you are a businessperson or corporate employee, you are making friends and mixing business with pleasure a bit, and that could turn into professional advances for you as well as personal benefits. As an artist, you are sharing your work and telling people about what you are doing, just like any person who has a message that they want to share—and the more friends you have on Facebook, the more the message of your art is shared.
In short, the more friends the better, especially friends who are interested in art, because your work can reach the world through them.
To learn more about Brainard Carey and his services for artists, or to take a class from him, click here. To join one of his free weekly webinars, click here. To download the workbook mentioned in this series, click here.