On your Facebook page profile—also known as your “wall”—people can post comments, pictures, links—pretty much anything. If someone is bothering you by posting unwanted comments on your wall, there are several ways to take care of it. If you are looking at the post on your wall, you can move your cursor over the upper right-hand area of the post and you will see a little “x” appear. Click on that and you’ll be given several options. One is to remove the post; another option is to mark it as spam; and a third option is to mark it as abusive. You also have the option of blocking that person permanently. Once you block someone, he won’t be able to see your wall or your status updates, and won’t be able to comment, post, or send you private messages anymore. Your Facebook account should be set up so that only your friends, who will include other people in the art world you might want to meet, can view your work.
Facebook and Your Website
The next task to tackle is making your website and your Facebook page talk to each other. Now that you understand most of the basics of a Facebook page, you can see that it is very different from your web page in some ways. It is similar in that both your Facebook page and your website display images of your work. On your website you will probably have past and current images of your work, whereas on your Facebook page—especially if you created it only recently—you’ll probably have mostly current work. Also, whereas you might announce an upcoming show or event on your website, this is even easier to do on Facebook; all it takes is for you to write a sentence in your status update and click the share button. You can also create an “event” and invite people to it, making Facebook the better venue for promoting your shows.
In a moment I will explain how to connect your Facebook page and website, but first I want to talk about things you might hear concerning the “ranking” of your website on Google. Before Facebook, getting webpages to appear at the top of the list of results for a given search term was a big concern. For a corporation, this could mean getting its website to come up at the top of a search about its product for you. Now things have changed a bit on the web, so it’s not just about getting a website to be ranked higher in search results. Though that still helps, having your Facebook page come up first when someone searches your name is just as useful, especially if someone is trying to contact you. I mention this because there is a lot of talk about website ranking, but it’s not as big an issue for an artist, unless many people on Facebook share your name, in which case you want your page to come up in a search first. I’ll explain how to marry your Facebook page with your web page so you will get a higher page ranking and be easier to find.
To learn more about Brainard Carey and his services for artists, or to take a class from him, click here. To join one of his free weekly webinars, click here. To download the workbook mentioned in this series, click here.