The Webmaster and Widgets
The first thing to think about is who is going to design your website? Unlike Facebook pages, web pages have to be built from scratch, and that usually costs money unless you do it yourself. Let’s imagine that you are paying a friend or a web designer to update your website. Here’s what you’ll do: You will send your web designer (who you trust) your Facebook username and password so she can access your account. Tell her you want a widget on your website’s homepage that links to your Facebook page. It is not a difficult thing for a web designer to do, and it should cost very little, but the advantage of doing this is huge.
There Are Many Widgets
Widget boxes come in different shapes and sizes. I recommend telling your web designer you want a rectangle, either tall or wide—whatever fits best. Your homepage is the first page people see when going to your website, so place your Facebook widget somewhere noticeable. Your Facebook widget will look almost like a mini-Facebook page; your name, your profile picture, and your latest update will be there. It can also show you other things, like recent posts, but the basics are probably enough. This will make a fantastic little addition to your website, because it updates itself automatically, and it does it continuously. Now there’s no need to pay your website designer to make constant updates or update your website yourself, because the Facebook widget will show updates from your Facebook page as soon as you make them. That is how you join your website and your Facebook page.
Some other advantages to adding a Facebook widget are that your website will always have current information about what you are doing and people can add you as a Facebook friend by clicking the widget and going right to your Facebook page to make a friend request. There is also a Twitter widget that you can add to your homepage next to the Facebook widget. (More on Twitter later.)
Summary Thus Far
To recap what we have said thus far, the first step is to make a Facebook page, then send friend requests to your real friends as well as other people in the arts who you want to be in touch with. You will find those people by going to other artists’ Facebook pages and looking at their lists of friends. Next, you will familiarize yourself with the different features of Face- book by uploading a few pictures onto your page and looking at other peoples’ pages and “liking” things and commenting on them. Lastly, you will sync up your website and Facebook page by having your web designer install a Facebook widget on your website’s homepage.
To learn more about Brainard Carey and his services for artists, or to take a class from him, click here. To join one of his free weekly webinars, click here. To download the workbook mentioned in this series, click here.