Episode 182 – New Markets for Artists / Kickstarter.com


The fundraising platform Kickstarter has resulted in the most success stories for artists launching projects and shows independently. With Kickstarter’s help, artists can propose anything from a book to a film to an album, and seek funding for their project. My own story is detailed later in this book, but to summarize here, the project I proposed was to make a museum. My wife and I created what we called a Non-Visible Museum and sold imaginary artworks. That’s right! The owner would receive a card with the description of the work on it. I raised that money in just ninety days, and we sold over $16,000 worth of non-visible art! I describe this process in great detail in chapter 14, but it goes to show how useful Kickstarter can be for raising money in a short period of time.

Another Kickstarter project that was very successful was called the Regretsy Tarot,  which was created by a group of international artists who got together by email. Each one of them made a few Tarot card designs for a deck to be printed. They sold the decks in advance on Kickstarter so that they could pay to print them. They only needed $4,000 dollars, but they sold out of all the decks and raised over $23,000 before even printing them! The success of that project also derived from its collaborative appeal and greater outreach because more than one artist was involved, bringing in more circles of friends. Research “Regresty” and “Non-Visble Museum” on Kickstarter and you will see both archived there.

Let’s Go Already

Now you should be ready to dive in to the world of social media! If you are a total beginner, then turn to the next chapter, where I lead you through the very first steps to setting up a new account (and a new beginning). If you are already a Facebook or Twitter user, then skip to chapter 3, where passwords are discussed in a chapter that will serve as the foundation for everything you do online. Nothing is safe online unless you put security first!

To learn more about Brainard Carey and his services for artists, or to take a class from him, click here.  To join one of his free weekly webinars, click here. To download the workbook mentioned in this series, click here.


Episode 181 – New Markets for Artists / Samira Abbassy

Samira Abbassy

Samira Abbassy is an artist and art administrator in New York. She has used Facebook to make new connections with people and solidify weaker connections. She said that relationships can be fostered through Facebook, and that she has found many opportunities through it. As a general rule, she posts pictures of new art on Facebook when she makes it. Sometimes friends or curators comment. As a result, she was approached by one curator that put her in a university show in Connecticut. Samira feels that it is easier to find people on Facebook and that it allows artists to be exhibited all the time, which opens up many possibilities. www.samiraabbassy.com

Lisa Pressman

Lisa Pressman points out that Facebook makes it possible to network with artists and curators all over the world. She is the mother of two children and uses email and Facebook to connect with shows and find other sales opportunities. For her, it is all about long-term relationships; she might end up emailing or messaging the same people for years. Sometimes she meets them at parties or online and then asks them directly about working together. Thanks in part to this technique, she is represented by five galleries. Her method is elegant and simple: keep showing people what you do, and ask them if they want to work with you.

Of course, this strategy applies for gaining exposure in print and online as well. Lisa once saw a photographer looking for artists’ studios to photograph, so she contacted him and invited him to photograph hers. The photo was a featured image in a Huffington Post article. She stressed that her success can be attributed to her pursuing people through social media—a channel that is often less crowded than email inboxes. www.lisapressman.net

Aaron Fein

Aaron Fein is forty years old and a father of two children. At first he resisted Facebook, but he eventually managed to connect with friends and others who helped him finish a long-term 9/11 memorial project that he was working on. In February 2010, his wife helped him write about his project and post it on Facebook. He found that this allowed him to interact with people and discuss the project as well as his process. An online community formed, which became part of the project. He was not very comfortable self-promoting and asking for money—he still isn’t—but he was able to raise money and awareness gradually through Facebook, little by little, by asking for sponsorships, asking people to help with parts of the project, etc. Also through Facebook, Aaron met someone who was driving through forty-eight contiguous states and volunteering, doing “service” in different places. After he sent him a Facebook message and explained his art project, the volunteer agreed to come by to help. Aaron said that experience alone strongly affected him and his children, and could not have happened before Facebook existed. www.aaronfein.com

To learn more about Brainard Carey and his services for artists, or to take a class from him, click here.  To join one of his free weekly webinars, click here. To download the workbook mentioned in this series, click here.


Episode 180 – New Markets for Artists / Katherine Boland

Katherine Boland

Katherine Boland  also  has a fantastic Facebook story. She says:

I am a professional Australian contemporary artist living in Melbourne, Australia. I had only been a member of Facebook for two months and had become Facebook friends with an artist in Pakistan. This artist was invited by the Ministry of Culture in Egypt to participate in an international artist’s symposium in Luxor, Egypt. The Ministry of Culture asked her if she knew of any international artists who would be suitable to submit a proposal for participation in the symposium. She put my name forward and I subsequently submitted an application which was reviewed and accepted by the symposium committee. I flew to Egypt in November 2010. I produced and exhibited a body of work during my time in Luxor using locally sourced materials such as palm trees, papyrus, desert sand, mummy bandages, lime stone, and encaustic. As an aside I met and fell in love with an Egyptian man whilst in Egypt and have been back there twice since November. During one of my visits I was asked to participate in a biennial in Turkey. I made the work in Cairo and flew to Istanbul to deliver it. That work is now in a gallery in Istanbul. As you can see, Facebook has dramatically changed my life and the consequences of this Facebook connection have been far-reaching and continue to influence my career.

Isn’t that an amazing story? One of the wonderful things about artists using Facebook to create connections and opportunities is the possibility of chance happenings and unintended meetings. Unlike the typical decision-making paths we follow in life, the Internet allows multiple possibilities from all over the globe to take shape at once. That may sound overwhelming, but it actually results in surprises that can make all the difference in life. www.katherineboland.com

Terry Marks

Terry Marks found a niche through networking and then Facebook that inspires her to create and share. She said:

I’m a figurative painter living in New York City, who had for some years been discouraged by the extreme lack of representational painting in the gallery system, when, in the summer of 2001, I heard a radio piece on NPR about a new arts group called the Stuckists. I listened with interest as they talked about themselves as painters who felt the same way I did and also about their group, which they referred to as “Remodernist.” I looked up their website, contacted one of the founders, Charles Thompson, and began the NY chapter of the group myself, becoming the first NY Stuckist. The group has since gone international with chapters around the world. Since then, I have participated in numerous group exhibitions with Stuckists in the UK. I was also interviewed as a direct result of my participation with the group. Since Facebook has come on the scene, I have formed personal relationships and friendships with many Stuckists all over world, including some in Iran, France, New Zealand, and all over the US and the UK. Three Stuckists have painted portraits of members they have gotten to know specifically through Facebook, and  I have been lucky enough to have my likeness appear in all three groups. I have received invitations to visit and stay with several members in the UK, which I am planning to do next year, finances permitting.

To learn more about Brainard Carey and his services for artists, or to take a class from him, click here.  To join one of his free weekly webinars, click here. To download the workbook mentioned in this series, click here.