There are many blog services out there, but the best ones as of this writing are WordPress and Tumblr. The reason for the great success of WordPress, a relatively new blogging site, is that it can be used to create so much more than a standard blog because it includes plug-ins for adding all kinds of features to your blog. This makes it very dynamic and allows you to change the look and feel of your blog as well as its functionality. You can easily integrate it with other social platforms so that whatever you write on your blog appears on those sites as well. There are new features being added constantly, which explains why it is one of the most popular blogging sites out there.
Why do you need a blog? For several reasons: You can use it to put up new images of your work with descriptions of what you are doing, you can use it to connect with other bloggers, and it can take the place of a web page by giving you the ability to update all of your artwork. Also, if you like writing, it can help you get the attention of a publisher, and if you attract enough followers, you can even earn a living with it by selling advertising space on your blog. You might feel like keeping a blog is overwhelming or unnecessary, but it’s one of the most important elements of your social media arsenal, as it has the ability to create conversations and build interest. In chapter 2, I talk about artists who make a living using eBay, and a blog can play an important role in driving up your eBay sales.
To learn more about Brainard Carey and his services for artists, or to take a class from him, click here. To join one of his free weekly webinars, click here. To download the workbook mentioned in this series, click here.