YouTube, Vimeo, and Video-Sharing Websites
Video can and should be a part of how you communicate with the world about your art. This can take many forms, so you do not have to be a video artist to take advantage of this medium. A YouTube channel is easy to create, and it’s free, so I suggest you sign up for one today. If you are already doing this, fantastic; if not, it’s as easy as creating a Facebook or Twitter account. Once you do that, you can easily make and upload a video. You can use a phone camera or a small consumer digital camera.
Video Studio Tour
An easy way to get started is to give a tour of your studio. This makes it easy, because you do not have to be in front of the camera. Just turn it on and spend three minutes or so walking around your studio and talking about it. Tell people a little bit about what they are seeing; if something is recent or in pro- gress, talk about it. Be as quirky as you like, be relaxed, be as you are. There is no need to perform here or do anything that is not your style, so just talk and, if possible, be enthusiastic.
If you take this approach, you can probably see how you could make a video almost every week. These videos could be posted on your Facebook account as well as your Twitter account and blog. Everyone loves videos, and not only will it get responses, it’s very much like a studio visit. So take advantage of this powerful medium and begin making videos and sharing them. You can shoot videos of almost anything, so there’s no need to limit yourself to studio tours. You can make a video of a place that inspires you, or a time-lapse sequence that shows an artwork being made, or anything else that relates to your art.
The key is to be consistent in your video production when possible; a good goal to set for yourself would be to create one video or more a week, keeping them under three minutes each. You don’t want to make videos that are too long because people will get bored and impatient. In this new, fast-paced world of online communications, video is the quickest way to communicate a lot of information, but it also has to be brief to have an impact. There are, of course, exceptions to this rule, but it also makes it easier for you if you concentrate on making something quick and easy as opposed to a more elaborate production that could take a week or more to produce. The value of video is huge and social media gurus talk about it all the time as one of the best ways to reach your audience. I know that when I want to learn something about a new program or anything computer related, I really don’t want to read a long text about it, or even a fairly short one; I would rather watch a video tutorial by a nonprofessional who narrates while clicking around their computer screen explaining what they are doing. I learn very fast that way, as do most people, because it is visual and easy to understand.
To learn more about Brainard Carey and his services for artists, or to take a class from him, click here. To join one of his free weekly webinars, click here. To download the workbook mentioned in this series, click here.