You should make it part of your daily social networking routine to look at the work of friends and other artists as well as any institutions that have Facebook pages and comment on what they post. You can spend as little as fifteen minutes a day on this, but it makes all the difference in the world. When other people—including those associated with major institutions— see that you like their post or comment, they will remember who you are and will be inclined to comment on what you are doing. This is essential because through it you are becoming part of a community, and you must contribute to that community if you expect others to appreciate your posts.
Programs like HootSuite can help you to do much more than just easily post a message across platforms and organize your social media accounts. They can also send out tweets and messages that you compose in advance, and they can send them out on a scheduled basis.
Is It Cool and Authentic?
Recently, a friend of mine was opening a small store and we were talking about advertising his business. I told him that it was essential that he have not only a Facebook page, but at least a Twitter account and foursquare account as well. When I elaborated, he said, “You’re making me feel old”—and he is in his early thirties.
This is something you may be feeling if you’re over thirty, because most of this is new to you, but let’s look at that statement for a minute. Why was I making him feel old? Because he wasn’t familiar with online promotion and he felt that it would take him a while to learn it, so he was resisting evolution and change. Of course that is very natural and it’s understandable. People have the same reaction to smartphones, but in spite of the learning curve, I see older people tapping away on their smartphones every day. If you want to become fluent in social media, you can. It’s really not that hard, but you have to have the will to do it. You also have to realize that you’re not alone, and there’s a lot of support out there for you in the form of books and videos.
To learn more about Brainard Carey and his services for artists, or to take a class from him, click here. To join one of his free weekly webinars, click here. To download the workbook mentioned in this series, click here.