Advertising Your Art on the Web
The main outlets for promoting artwork have always been magazines and other print publications that are read by collectors, but Google AdWords represents a new wave in advertising. The way it works is that you first decide what you want to advertise. If you’re an artist, you’ll probably want to advertise your website. The product you’re trying to sell is your art, but you are promoting your website so that people will visit it. When you’ve gotten people to visit your site, you have to think carefully about what you want them to do there. Most advertisers want people to sign up for their mailing list, and that’s a good idea. (In chapter 14 we talk about how to create a mailing list.) But you may want to do something different. Perhaps you want people to buy a print or comment on your art. Whatever it is that you want people to do, you can make it happen by getting them to visit your website.
Placing an Ad with Google
To begin the process of placing an ad with Google you can simply read about it by searching for AdWords online. Google makes it easy for you by offering a phone number you can call to discuss your ad with a live person who will walk you through the whole thing. If that service is no longer available at the time you are reading this book, there will be a tutorial that shows you how to get started.
The first thing you need to determine is how much you want to spend. You can spend a dollar a day, or more; it’s up to you, and you can change it or cancel it at any time. The way people will find your ad is through the words they type into search for something, for example, your name, or “art for sale,” or something similar. What you are doing is setting up a campaign for your ad.
To learn more about Brainard Carey and his services for artists, or to take a class from him, click here. To join one of his free weekly webinars, click here. To download the workbook mentioned in this series, click here.