Episode 272 – New Markets for Artists / Organizing Studio Visits, Parties, and Your Cult Following

Chapter 11

Organizing Studio Visits, Parties, and Your Cult Following

Have you wondered how to manage a party at your studio and inspire the following that your art deserves? Methods for throwing events from sober and conservative to wild, memorable, and unrated, are all possibilities to build support for you and your art. The thing to keep in mind is that you are designing the party, and you are in control of the outcome to some extent, depending on your goals. Here are a few ways to get started, but remember, like other areas, this is wide open to inventive interpretations.

The Studio Visit

Ah, the heart of the art business—the studio. This is where deals are made, or where you meet someone who can make deals for you. Artists have used studio visits to share and sell their work for years, however, there are new ways of getting people into your studio and networking with possible collectors. The studio visit is often misunderstood. It is not just a time to look at work, but a chance to meet the artist and learn who they are and what their process is. For the artist, I think the most important part of the studio visit is engaging visitors and hearing what they have to say. That might be the last thing on your list, but it is the first on mine; there is a lot to be gained from talking to your visitors. In this chapter, I will discuss several aspects of the studio visit, but I will start with the most intimate—the process of conversation and getting the visitor to talk.

To learn more about Brainard Carey and his services for artists, or to take a class from him, click here.  To join one of his free weekly webinars, click here. To download the workbook mentioned in this series, click here.

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