Episode 274 – New Markets for Artists / We Came Back

We Came Back

When we were standing in front of the etching, the gallery sales- woman began to talk. She told us that Dalí was describing his anger at the church, and as she pointed around the image she explained that this squiggle was Dalí, and that one was Gala, who would soon be his wife, and the symbol of the hat over there was the bishop. She said the etching was about how angry Dalí was with the bishop because he would not permit Gala and he to marry in the church since Dalí had already been married and divorced. She said this was a difficult time for Dalí because he loved Gala very much and wanted to marry her in the church. My wife liked that and we smiled at one another. Then, the woman told us that the etchings were part of a very limited series and that there were only a few left of this particular image.

Celebrity Name Dropping

Furthermore, she said that for those who bought from this series, there was a special cocktail party that the other collectors would attend, one of whom was Mick Fleetwood. That caught my attention; I asked if that was the same Mick as the guitarist for the Rolling Stones? She said no, he was the drummer for Fleetwood Mac, and that he was a big collector of Dalí, and would probably be at the reception. She told us both a little more about the edition size and its rarity and then said that for $300, I could own it. I was shocked that it was so little, and she said that three hundred could be the down payment to secure it, and that we could work out whatever payment plan I wanted to pay for the rest.

Imagining Owning Art

Before I even asked what the total price was, I imagined drink- ing with Mick Fleetwood, who I imagined to be Mick Taylor, and having this huge gold framed print in my apartment. The woman had planted this fantasy in my mind. The print was several thousand dollars, and although I did not buy it, I was amazed at how close I came. The more I thought about it, the funnier it was to me, to own a giant Dalí print, but it was not out of the question. I really could have worked out a payment plan and bought it.

To learn more about Brainard Carey and his services for artists, or to take a class from him, click here.  To join one of his free weekly webinars, click here. To download the workbook mentioned in this series, click here.


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