Episode 277 – New Markets for Artists / Talking about Art

Talking about Art

Art can touch people in ways they cannot describe, and often you cannot trace how or why a particular picture moves you. Therefore, if the studio visitor points to their favorite artwork, it is up to you to help them better understand it and increase their interest with a personal, meaningful touch. This is your goal during a studio visit. You want someone to walk away feeling like they now know more about themselves after looking at your art; you want them thinking about the visit for the rest of the day. You might still be worrying that you do not know what to say about your art (whatever the medium), but consider more than just the work itself. The art can be a jumping off point to talk about something else. Let’s say you have an abstract sculpture in your studio that vaguely resembles a tree branch or a human figure, but mostly looks like a twisted mess of clay.

Conversation  Points

If that is the visitor’s favorite piece, go over to it with them and tell them how much you love it too (and if you can think of the reasons you like it, mention those as well). How was it made? Does it remind you of something? You can talk about your inspiration and state of mind when you built it. But if none of these seem like viable options, then after you tell the viewer how beautiful it is, you can ask them if the sculpture looks like a particular shape or reminds them of something.

To learn more about Brainard Carey and his services for artists, or to take a class from him, click here.  To join one of his free weekly webinars, click here. To download the workbook mentioned in this series, click here.


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