Episode 278 – New Markets for Artists / Get the Visitor Thinking

Get the Visitor Thinking

Be casual and reassure them that there are no wrong answers so they don’t feel pressured. If they say it looks like car parts, then you can agree and explain how abstract work allows for more interpretations than one, which is why it can be so successful and subjective. And truly, like a Rorschach test, people do see different things in the same abstract work, and that is fascinating, because it reveals something about ourselves. Your visitor says the sculpture looks like car parts, but perhaps to you it is much more sensual than that. 

Ask about What the Visitor Is Saying

Be curious and tell your visitor you agree with them. Sure, it could be car parts, but could it also be something else? If they don’t answer, suggest other shapes and ideas that come to your mind. Your ideas may inspire the viewer to think of other things, but at some point you have to move the conversation to something that is a bit more personal.

Tell Stories

The story the woman at the gallery told about Dalí fighting for a loved one was powerful and easy to relate to. In the case of your sculpture, perhaps there is an art story you can tell even if it doesn’t have to do with this piece in particular. Tell them how you began making art and what made you decide you wanted to work with sculptures. Per- haps there was a time when you had to argue with someone about why you wanted to be an artist, or maybe you had an internal struggle about being an artist that you resolved in your studio. Tell a story about something you struggled with—almost anything will do—and watch how your visitor reacts to what you say. Tell them the sculpture they are looking at is also about your struggle, and fight to do what you love.

To learn more about Brainard Carey and his services for artists, or to take a class from him, click here.  To join one of his free weekly webinars, click here. To download the workbook mentioned in this series, click here.

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