Episode 305 – New Markets for Artists / Ideas Are Needed

Ideas Are Needed

I am not saying you need to be a software developer, but any idea you may have that could change the way we communicate through art can be game changing if you take it seriously. The art world is small compared to something like the world of health care or academia. There is usually very little funding for the arts. Look at a visionary project like Kickstarter.com. That was a game-changing idea. It was simple: make a pitch, give different “rewards” like artwork to investors, and hope you get enough interest to fund your dream.

The New Funding Paradigm

Incredibly, they started in 2009, and as of 2010, they were already the largest funding platform for artists in the world. Kickstarter.com is a wonderful place to go to look for more visionary ideas, and is also a wonderful example of how to creatively build a business that helps artists share their work and raises money for them. Even if you do not con- sider yourself an entrepreneur, you’ve probably had ideas before that you thought could be profitable. Your ideas are not selfish or crass or not possible or long-shots, just look at Kickstarter.com and you’ll see that a good business idea can help everyone.

The Non-Visible Museum / the Kickstarter Project I Did with My Wife

In 2011, my wife and I started an art project called MONA, the Non-Visible Museum of Art. My wife and I do all our work together and the projects are usually high-concept art. For the purposes of this book, the story of how I raised over $10,000 in a week with an online art presentation will be both a course in how social media is used, and a course in the DIY (Do-It-Yourself) movement in art. What I describe may sound unusual or impractical to some, and you might have a hard time imagining how your artwork fits into this model, but you can use it to share your art with the world. Social networking, for all its pros and cons, is at the very least a giant game of show and tell, and as an artist, showing your work and telling a bit about it is what this book is a guide for.

To learn more about Brainard Carey and his services for artists, or to take a class from him, click here.  To join one of his free weekly webinars, click here. To download the workbook mentioned in this series, click here.


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