Episode 308 – New Markets for Artists / Having a Child

Having a Child

We developed different shows and exhibits over the next few years, but we also had a child and caring for him took a great deal of our time, because we also decided to homeschool him ourselves. Being able to spend so much time with our child was magical, and it influenced our work, adding a new sense of humor and playfulness. In 2010, our child was almost ten years old and could handle more things on his own. That gave my wife and I time to launch a major new project.

A New Museum

The project was almost like the non-visible wounds we were kissing before,  but this time we decided to make a museum that was not visible by describing how it would look. In other words, imagine someone is giving you a tour of a museum, only you are standing outside and there are no displays or walls with art on them. The tour guide gestures to the open air, or a  blank wall, and talks about art that isn’t there, and you have to picture what the tour guide is describing in your mind. But instead of doing a performance, we wanted to talk about visual art, like paintings, sculptures or installations, so this idea grew into a tour of a non-visible art museum. The more we thought about it, the more we liked it, because we realized the art that we described would not be limited by space or material concerns of any kind. We could describe giant sculptures that were astronomically expensive or physically impossible to build. There were no limits.

Sales  Strategy

We liked the idea but there was the issue of sales—how could we sell art that didn’t physically exist? We wanted to sell our ideas about the visual art in such a way that people focused on the art, rather than the tour of the museum. The next step in our thinking process was to develop a way to sell the art without the actual physical product. The solution we arrived at was to use the previously mentioned kickstarter.com because it is the largest funding platform for the arts in the world. Similar to YouTube in its layout, Kickstarter allows you to upload videos describing the projects you want funding for, and viewers can pledge their donations. The catch is that you do not get these donations unless you achieve the goals stated in your video.

To learn more about Brainard Carey and his services for artists, or to take a class from him, click here.  To join one of his free weekly webinars, click here. To download the workbook mentioned in this series, click here.


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