We thought James Franco would be good, as he has done some very high-concept artwork himself. We decided to email him a short note inviting him to be in our video. The email was very brief, and there were no images or website link. We simply asked him if he would talk to us about being in our project. After a few days he wrote back, saying that his assistant would set up a meeting.
Arranging a Meeting
That meeting took over a month to plan, but he was and is a very busy actor and artist. Finally, we had a lunchtime meeting with him at a small cafe. He was dressed very casually and so were we. We only had about thirty minutes of his time, so after initial pleasantries, we told him our idea. We explained that if someone bought a piece of art, they would actually get a card in the mail with a description on it, which they could then put on their wall. If someone asked, or if the new art owner wanted to show the work, he or she could use the description on the card to talk about the art. James understood the idea and liked it. He told us that it made him think of film projects he has wanted to do, and maybe we could use those for our museum promotion. We liked that idea, and he told us about a film he wanted to make that never happened for several reasons. He agreed to make a five-minute video describing our museum and his movie project for our Kickstarter promotion. We were super excited.
Making the Video
After he made the video of himself describing the work, we edited it and submitted it to Kickstarter. A word of caution here: Kickstarter is not YouTube, and when you propose a project to them they can accept or reject it. If your proposal gets rejected, as our first one (before MONA) did, don’t lose heart. Try again and make your rewards more interesting. When MONA was accepted, we began writing out our descriptions of the museum for our rewards. The following things we did to prepare the project for launch are things you need to consider for your own work, even if you are not fundraising or selling at the moment.
To learn more about Brainard Carey and his services for artists, or to take a class from him, click here. To join one of his free weekly webinars, click here. To download the workbook mentioned in this series, click here.