Episode 305 – New Markets for Artists / Ideas Are Needed

Ideas Are Needed

I am not saying you need to be a software developer, but any idea you may have that could change the way we communicate through art can be game changing if you take it seriously. The art world is small compared to something like the world of health care or academia. There is usually very little funding for the arts. Look at a visionary project like Kickstarter.com. That was a game-changing idea. It was simple: make a pitch, give different “rewards” like artwork to investors, and hope you get enough interest to fund your dream.

The New Funding Paradigm

Incredibly, they started in 2009, and as of 2010, they were already the largest funding platform for artists in the world. Kickstarter.com is a wonderful place to go to look for more visionary ideas, and is also a wonderful example of how to creatively build a business that helps artists share their work and raises money for them. Even if you do not con- sider yourself an entrepreneur, you’ve probably had ideas before that you thought could be profitable. Your ideas are not selfish or crass or not possible or long-shots, just look at Kickstarter.com and you’ll see that a good business idea can help everyone.

The Non-Visible Museum / the Kickstarter Project I Did with My Wife

In 2011, my wife and I started an art project called MONA, the Non-Visible Museum of Art. My wife and I do all our work together and the projects are usually high-concept art. For the purposes of this book, the story of how I raised over $10,000 in a week with an online art presentation will be both a course in how social media is used, and a course in the DIY (Do-It-Yourself) movement in art. What I describe may sound unusual or impractical to some, and you might have a hard time imagining how your artwork fits into this model, but you can use it to share your art with the world. Social networking, for all its pros and cons, is at the very least a giant game of show and tell, and as an artist, showing your work and telling a bit about it is what this book is a guide for.

To learn more about Brainard Carey and his services for artists, or to take a class from him, click here.  To join one of his free weekly webinars, click here. To download the workbook mentioned in this series, click here.

Share

Episode 182 – New Markets for Artists / Kickstarter.com

Kickstarter.com

The fundraising platform Kickstarter has resulted in the most success stories for artists launching projects and shows independently. With Kickstarter’s help, artists can propose anything from a book to a film to an album, and seek funding for their project. My own story is detailed later in this book, but to summarize here, the project I proposed was to make a museum. My wife and I created what we called a Non-Visible Museum and sold imaginary artworks. That’s right! The owner would receive a card with the description of the work on it. I raised that money in just ninety days, and we sold over $16,000 worth of non-visible art! I describe this process in great detail in chapter 14, but it goes to show how useful Kickstarter can be for raising money in a short period of time.

Another Kickstarter project that was very successful was called the Regretsy Tarot,  which was created by a group of international artists who got together by email. Each one of them made a few Tarot card designs for a deck to be printed. They sold the decks in advance on Kickstarter so that they could pay to print them. They only needed $4,000 dollars, but they sold out of all the decks and raised over $23,000 before even printing them! The success of that project also derived from its collaborative appeal and greater outreach because more than one artist was involved, bringing in more circles of friends. Research “Regresty” and “Non-Visble Museum” on Kickstarter and you will see both archived there.

Let’s Go Already

Now you should be ready to dive in to the world of social media! If you are a total beginner, then turn to the next chapter, where I lead you through the very first steps to setting up a new account (and a new beginning). If you are already a Facebook or Twitter user, then skip to chapter 3, where passwords are discussed in a chapter that will serve as the foundation for everything you do online. Nothing is safe online unless you put security first!

To learn more about Brainard Carey and his services for artists, or to take a class from him, click here.  To join one of his free weekly webinars, click here. To download the workbook mentioned in this series, click here.

Share