Episode 267 – New Markets for Artists / Organize Your Images

Organize Your Images

You can also create multiple albums to show different groupings of work. You can also share your images by uploading them to Facebook and sending your recipient a link which allows them to see the images as long as they have Facebook themselves. My personal favorite is Picasa, because it offers great flexibility with how you share and organize your photos and send links.

Navigation Must Be One-Click

However you do it, getting your images online is important, and it must be done in a fast, simple way. A one-click link to all of your images is the best option. Remember also that the picture quality must be good because the clearer the image, the easier it is for the consultant to evaluate your artwork, and, some consultants will actually print the images you send them. This is the new realm of on-demand printing which you will be getting into here.

Digital  Publishing

All consultants will have slightly different ways of working with artwork, but there is a growing popularity in digital files that can be easily printed. Here’s how it works: A client receives an image or a link to an image from the art consultant, and if the client likes it, the consultant can print it out in whatever size the client wants. That means they need a high quality image from the start. Many print on demand sites will tell you exactly what they need in terms of image size and quality, but another way to find out is to go to your local printer and ask if they print on demand. If they don’t, find one that does and is close enough that you can go to them if needed.

To learn more about Brainard Carey and his services for artists, or to take a class from him, click here.  To join one of his free weekly webinars, click here. To download the workbook mentioned in this series, click here.

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Episode 245 – New Markets for Artists / Printing On Demand

Printing On Demand

The next step is to find a printer who can print the image on demand and even ship it for you. There are many places doing this online, but I think it is best to use a printer near you, so that you can talk to them in case there are any problems. You should ask your local printer if they can print on demand, meaning that as soon as someone orders a print, you tell the printer, and they print it and ship it from a digital file they have of yours. This is a very economical way of working because you don’t have to pay for the printing until the print is sold. Abbey Ryan and TMNK both sell prints, and they are probably using a similar service. There are new printers springing up all the time; it’s an industry that’s growing very fast, so take some time and search locally as well as regionally to find a printer, then call them and ask all the questions you want about getting started.

Video On Demand

There are also great on-demand services for those working with videos. One is called Create Space, and they sell books, CDs, and DVDs through Amazon. This is standard practice for selling independent videos. If you contact their website, there are instructions that will walk you through publishing your video for sale, but this is how it works: First, you make your DVD and burn it onto a blank DVD-R, using your computer. Then they will ask you to upload a design for the cover. They give you a template so it’s not too difficult, though it does help to know a bit about how to use Photoshop. After you upload your video cover, you will need to mail them the physical DVD that you burned on your computer. They will make a copy of your DVD and mail you back a finished sample (at no cost to you as of this writing) so you can see what it looks like. After that, they list your DVD on Amazon so that people can search for and buy it, and Create Space makes and mails the videos when the orders come in. If you are charging $25 for a DVD, you will get a total of about $9 dollars, and if you give Create Space your bank information, that money will be directly transferred into your account.The reason I put a DVD on Amazon is because after I gave a lecture on professional development for artists at a library, the librarian asked if I had my lectures on DVD. I said I could make one from a previous lecture that had been recorded and bring it to her, but she told me the library was more comfortable buying from a third party like Amazon. I went home, figured out how to use Create Space, and I sent her an email with the link to order my DVD. Not only did that library buy it, they also mentioned it in their newsletter, and other libraries began buying it and requesting that  I lecture at their locations! If you want to see the DVD I made just search Amazon or the web for  “Income Strategies For Artists.” My son is now making a yoga video with this method. Online services like Create Space are a very easy way to make your commercial videos available to everyone.

To learn more about Brainard Carey and his services for artists, or to take a class from him, click here.  To join one of his free weekly webinars, click here. To download the workbook mentioned in this series, click here.

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