Minor but Important Fairs
Many other art fairs are different, where people can be much more approachable and relaxed. When big fairs like Basel in Miami or the Armory in New York come to town, there are several small fairs that are usually nearby to take advantage of the huge art-loving crowds that gather. It began with a fair called Scope, originally organized by a director of a gallery, and then others began to pop up. Now there are also artist-run fairs like Pool, which take a funkier approach to fairs, nearby these big events and take place inside hotels. After paying a participation fee and the cost of a hotel room, each artist or gallery representative takes a normal hotel room, turns it into a gallery setting, and remains there to talk with other artists and prospective buyers. This arrangement works nicely, because the artists will also have a place to sleep that night.
The artist-run fairs can be a lot of fun because there are other events taking place besides the activities inside and around each booth. There are usually performances and parties and an overall social-party atmosphere, because people are there especially to meet each other and make friends, and they are all artists. If you have been saying that you want more friends in the arts, then artist-run fairs are one place you can make them. The central purpose of these fairs is building relationships with new people rather than solely trying to make sales. The gallery representatives want to meet collectors, and collectors want to be introduced to new artists, and the artists want to find buyers who are as passionate about their work and artistic vision as they are.
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