Episode 174 – New Markets for Artists / Is This Book for You?

Is This Book for You?

If you are a serious artist in midcareer, or just thinking about taking a first professional step in the arts, this book will help you identify which market in the art world might suit you best. It will also explain how to reach it, with a focus on social media strategies.

Traditional and Nontraditional Markets

This book will discuss traditional markets and exhibition opportunities such as art fairs, art consultants, galleries, and museums, but the emphasis is on the Internet and using new social media tools to network and get exposure for your art. For the reader who already uses Facebook, Twitter, Instagram, or Google Plus: this book will help you to turn that knowledge into a directed, easy-to-manage, and savvy campaign. And for the reader who is reluctant to use Facebook and Twitter, this book can serve as a beginning course to help you familiarize yourself with these platforms and come to enjoy them at your own pace.

Where You Fit In

If you are a painter, sculptor, or conceptual artist, you will benefit from this book’s lessons on how to use the Internet to advance your career. You will hear stories of artists who have had success in selling their work on their own terms, without compromising in any way. You can choose which story or combination thereof fits you. If something clicks and one of these stories shows you a career path you’d like to emulate, then the remainder of the book will fill you in on the details. In the following chapters, the method you choose will be broken down into steps which you will use specific tools to complete. There is much devoted to Internet strategies, for the beginner as well as for the advanced user. I will also discuss other non-digital methods, such as new satellite art fairs around big ones, and making your own pop-up shows  to selling on the street. The Internet is truly the new territory, through which you can access billions of viewers. Even in the midst of economic crisis, there is a growing online market for art. It is a new territory because the Internet is vast and growing with more viewers all the time. In Asia alone there is over 900 million online, and in Europe, there is 500 million and in North America, almost 300 million as of 2012.

Artists living in the new millennium must create new models for exhibitions and sales. They must also be aware of new modes for reaching an audience, including social networking, the latest online platforms, and mobile phone apps. How we share visual information is radically shifting, and artists can use all these new tools.

To learn more about Brainard Carey and his services for artists, or to take a class from him, click here.  To join one of his free weekly webinars, click here. To download the workbook mentioned in this series, click here.


Episode 173 – New Markets for Artists

New Markets for Artists

The reason I wrote this book was in answer to the many artists who receive my newsletter, The Art World Demystified. It is also for all those who continue to seek my services as a coach to help with building a strategy for their  career.

It has been incredibly rewarding for myself as a professional artist and coach to work with individuals whose career took a turn for the better after focused commitment. I want to thank all of you who have been a part of the newsletter and all of those who may be part of it in the future. Much of the information on the web site, http://yourartmentor.com, was designed for artists and is regularly updated with feedback I remain grateful for.

My wife Delia Carey, is half of everything I do with The Art World Demystified, and though I am the “talker” so to speak, we run this educational resource together, and without her, it would not exist. I remain grateful for her beyond measure but in the case of this book, she has also been an excellent editor and source of encouragement and love. 🙂

My father, Marvin Salzberg has been a great support and continues to be as my late mother, Joan Egeland-Scott was.

When I interview artists I often ask about their parents, and it is usually no coincidence that one of the hardest professions on the planet had some real love and support behind it in the form of parents. Of course that is not always the case, but in mine it was. I miss my mother tremendously and wish she could have seen my first book published, but I know that her voice is in the words I write throughout this book.

My son, Shiva Carey has also been a great supporter of my work, and while that might seem natural, he has the insights of a writer at a young age and it has served me well. Also his ability to teach me about games like Portal, Mortal Combat and Assasins Creed, has allowed me to understand the immense power and artistry of the video gaming industry, largely built by visionary artists. Without him, I would be at a loss to understand it all, and of course without him, I would not be having nearly as much fun playing all the games I do.

Skyhorse Publishing has been a pleasure to work with, and in an age of electronic books, they are a publisher who still makes beautiful books, with special attention to cover art, paper stock and the general beauty of the printed book. How can I not love them?

Richard Bolger, longtime friend and excellent photographer, created the cover photograph for this book and the last one, and without him, I believe this book would not be nearly as sexy as it it. Thank you Rich.

To learn more about Brainard Carey and his services for artists, or to take a class from him, click here.  To join one of his free weekly webinars, click here. To download the workbook mentioned in this series, click here.