Episode 312 – New Markets for Artists / Networking All of Your Media

Networking All of Your Media

To summarize what I have said so far pertaining to networking, there are three things to keep in mind for your artist webpage. The first is the “like” and “send” buttons from Facebook and Twitter. The second is a signup form for your mailing list that you will get when you subscribe to a paid e-marketing service like icontact (which is what I use) or mailchimp, constant contact, patronmail or another, they are all the same more or less. The third is widgets that will stream information from your Facebook and Twitter accounts, providing your page with constant updates. And, of course, you have to decide how to handle the text and image layout on your website. If you really want a lot of images on it, I would suggest embedding a slide show that you can easily update and doesn’t unnecessarily clutter the page. Try to keep your text brief, and embed active links to essential information about you or your work.

All You Need Is Updates

That is really all you need to connect and automate your website to your social platforms. You can change the text on your website every now and then to reflect current news, but for most part the website will update itself using your widgets. There are several other sites which let you share and post information and you can always add new widgets to your website to include these as well, but I like a minimal look, as it makes content and aesthetic easier to maintain.

Clean and Simple Single Page Website

Pages that have minimal clickable buttons and links are nice because they are easy to navigate. Think of the Google homepage. It really only has one box, the Search Bar, that a user can interact with. I believe we all want our pages to be that elegant. Google is a good example of how less can be more on a website. I say this because I think that part of my project’s success was due to how easy it was to share online. Our art website was not just minimal, it was easy to read, and because it was also interesting, people “liked it,” shared it, and tweeted it.

News Media Design on the Web

Your webpage should have a similar design as that of an online news article. If you look at an article from the Huffington Post, or any other major online news publication, it only includes the article and relevant links embedded into the text, a few select photos, and “like” and “tweet” buttons at the top. Sometimes the all-inclusive “add this” button pops up to let you conveniently select which of the growing supply of networks you want to share the article on. The point is that these news sites are designed to be read and shared, and that’s how your site should be as well. You want people to understand who you are, what your project is, and what things they need to click on your page in less than a minute. The simplicity of this model means there’s actually less for you to do when you make your page. The hard part is having the restraint to not include unnecessary pictures and links.

To learn more about Brainard Carey and his services for artists, or to take a class from him, click here.  To join one of his free weekly webinars, click here. To download the workbook mentioned in this series, click here.

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Episode 207 – New Markets for Artists / Using Social Media Platforms for Sharing Art

Chapter 4

Using Social Media Platforms for Sharing Art

New Internet-based markets and social networking force us into a dialogue with them, no matter what our stance on this new plugged-in culture is. This chapter will provide an overview of the new social platforms that are changing the world and their importance and relevance to the arts. I will go over some of the basics from the introduction to Facebook in Twitter in chapter 2, but the coverage here is meant for users who are already familiar with these platforms and are ready to move on to more advanced techniques.

Lady Gaga and Obama

What do Lady Gaga and President Obama have in common? They both use social media in a masterful way. In 2011, Lady Gaga was the number-one celebrity, ousting Oprah Winfrey from the top spot, in much the same way that Obama defeated Hillary Clinton by outspending her in campaign advertising. When Barack Obama was running for president he lacked support from the top democrats, whereas Hillary Clinton had those connections because of her time in the White House. That alone was daunting for an underdog like Obama, but he chose a highly effective campaign tactic focused on social media and getting small donations of $50 dollars or less in great quantities. Of course it worked, financially and practically, because he had much more to spend on his campaign as a result. Lady Gaga is in that position because of her talent but also because of her use of social networking. She has attracted millions of fans through her Facebook page and Twitter, and she posts regularly to feed the interest of her growing fan base.

Social media platforms, both established and emerging, are not going to disappear anytime soon. This is your primer on making them work for you, so that you can harness the power that Lady Gaga and President Obama are using to bolster their tremendous success without spending money. As an artist, you are a creator, an inventor, and an innovator. You have that in common with some of the greatest business minds in the world today.

To learn more about Brainard Carey and his services for artists, or to take a class from him, click here.  To join one of his free weekly webinars, click here. To download the workbook mentioned in this series, click here.

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